We bridge expertise and innovation
so you can
outsmart, outshine, and outperform.
About Us
Resilient, Innovative, Impactful.
In 2018, two seasoned strategists one a marketing luminary who reshaped corporate Kenya and beyond, and the other a sales expert with a knack for driving results came together to found Glass Camel, a boutique commercial consultancy built on vision and resilience. United by a passion for bridging strategy and technology, they launched a firm specializing in Route to Market, business strategy, Customer Value Management, brand strategy, and sales training, all enhanced by cutting edge AI and ML solutions. When the world faced the unprecedented challenges of COVID-19, Glass Camel stood firm, adapting swiftly to deliver innovative, high impact solutions for clients navigating turbulent markets. Emerging stronger, the firm now empowers corporate leaders with tailored strategies and measurable outcomes, offering a trusted partnership for sustainable growth in an ever evolving landscape
Our Approach
We Reveal the Essence. We Partner to Understand Before Crafting Solutions.
Our approach challenges conventional methodologies by offering a forward strategic thinking, alternative problem solving and white space opportunities identification .
What we bring to you...
Full Visibility
360° Insight from ideation to Execution
Market Assessment & Diagnostics: Thorough market and internal analysis.
Data-Backed Decisions: Confident decisions using data-driven insights.
Implementation & Tracking: Execute plans and monitor performance.
Performance & Risk Oversight: Monitor metrics, risks, and opportunities.
End-to-End Clarity: Full visibility across all stages.
Tech Specialization
Leveraging Technology as a Strategic Enabler
Analytics-Driven Insights: Uses analytics for actionable decision-making insights.
Strategic Tech Partnerships: Leverages partnerships for tailored tech solutions.
Platform-Agnostic Approach: Aligns solutions with your needs, not specific platforms.
Customized Solutions: Designs tailored CRM, ERP, and data collection systems.
Technology as a Core Driver: Drives scaling through technology.
AI & ML: Enhances growth with advanced AI and machine learning.
Deep Vertical Experience
Proven Expertise Across Markets, Categories, and Channels
Deep Commercial Expertise: Decades of experience with top brands.
Strategic Commercial Strategy: High-level strategy with practical execution.
Sales Execution: Effective sales strategies for diverse markets.
Customer Engagement: Builds strong customer relationships.
Field Intelligence: Utilizes field data from Sub-Saharan Africa.
What sets us apart ?
At GCL, our work is rooted in principles that guide problem identification, strategy, client engagement, and market fit solutions.
Growth Centric Thinking
We are obsessed with results. Every solution we craft is built to unlock measurable and sustainable growth.
Partnership Over Projects
We don't just consult we collaborate. We believe in building long-term relationships that grow alongside your organization.
Precision in Execution
Good strategy means nothing without action. We are meticulous in how we implement, measure, and iterate.
Problem identification Mindset
At the heart of every organizations success is a well crafted problem statement. We design strategies that create value for your organization, not just your balance sheet.
Industries Served
The team brings a wealth of expertise across a diverse range of industries, reflecting decades of leadership in brand strategy, sales, marketing, and specialized sector consultancy.
Book a discovery session
We'd love to hear from you! If you have any questions, feedback, or need assistance, please feel free to reach out to us using the contact details provided. Our team is here to help and will respond as soon as possible. Thank you for getting in touch!
Phone
Office
Wood Avenue Court
